Hold
Apple Inc.
AAPLTechnology · Consumer Electronics
$263.88 +$8.10
(+3.17%)
Target
$275.00
+4.2% upside
Moat
8.7 /10
Margin of Safety
4.2%
vs target
Investment Thesis
Apple is a near-perfect business — $112B net income, 47% gross margins, $98.8B free cash flow — but at 33x PE with only 6-8% revenue growth, current pricing offers limited upside. Hold existing positions; add only on pullbacks below $235.
Reviewed 2026-02-18
Financial Performance
$B = billionsRevenue & Net Income
Cash Flow Quality
Return on Equity (%)
Leverage & Liquidity
Financial Health Score
Based on Piotroski F-Score criteria (9 factors)
7 /9
Strong
Weak 0 Strong 9
Key Ratios by Year
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Return on Equity | 197.0% | 156.1% ▼ | 164.6% ▲ | 151.9% ▼ |
| Debt / Equity | 2.61x | 1.79x ▼ | 1.87x ▲ | 1.34x ▼ |
| Current Ratio | 0.88x | 0.99x ▲ | 0.87x ▼ | 0.89x ▲ |
| EPS | $7.89 | $7.89 | $7.89 | $7.89 |